The country’s largest car maker Maruti Suzuki India (MSI) has rolled out a shorter version of its entry level sedan DZire at an introductory price between Rs 4.79 lakh and Rs 7.09 lakh (ex-showroom, Delhi). The new model is available in both petrol and diesel options and it qualifies for the excise duty of 10 per cent enjoyed by small cars as it is shorter than four metres.
According to reports, while the petrol version will be powered by a 1.2 litre engine, the diesel one will have a 1.3 litre engine. An automatic transmission variant will also be available in the petrol version. Maruti Suzuki India Managing Executive Officer, (Marketing and Sales), Mayank Pareek was quoted as saying “The company and its vendors have invested over Rs 230 crore for the new DZire. The new model will be cheaper by Rs 25,000-30,000 than the older version.”
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It was mentioned that the company has priced the petrol variants of the new DZire between Rs 4.79 lakh and Rs 6.54 lakh, while the diesel ones will come for Rs 5.80-7.09 lakh. Prices of the existing DZire ranges between Rs 4.94 lakh and Rs 7.29 lakh (ex-showroom Delhi). The new DZire has at least 150 new features compared to the existing one. The company, however, will continue to produce the old DZire in some specific variants like the base model in stripped down version to target the fleet segment.
It was also reported that the new sedan will be produced at MSI’s Manesar plant. The company is looking to recover the lost ground this year after it was hit by a series of labour unrest at the plant last year. The current DZire has a waiting period of 3-4 months and Maruti is looking to address the issue by gradually ramping up the output. Since its launch in 2008, the company has sold over 3.2 lakh units of DZire so far. The existing model did not enjoy the excise benefit on small cars as it is longer than four metres.